Creative, analytical and comfortable communicating with others through written or verbal media – these are the main skills required to be a successful marketing coordinator. These coordinators ensure that marketing strategies are implemented efficiently and effectively by working to complete the daily tasks necessary to meet overall marketing goals. While some marketing coordinators work within companies, many work for marketing agencies. Marketing is the business practice of publicizing a company or product, usually in order to increase sales or awareness. Because marketing strategies incorporate techniques from advertising, written and web content, sales strategies, event planning and market research, marketing duties are usually collaborative, requiring a team of professionals such as marketing managers, marketing assistants, marketing associates, and of course marketing coordinators.