Marketing is the business practice of publicizing a company or product, usually in order to increase sales or awareness. Because marketing strategies incorporate techniques from advertising, written and web content, sales strategies, event planning and market research, marketing duties are usually collaborative. To be a successful marketing strategist, you should be able to grasp the fundamentals of marketing, analytical skills and good communication. Analytical skills include understanding balance sheets, profit and loss, and pricing. Market research also needs a good mind for statistics. Communication is critical in marketing especially in the digital age. Also understanding how marketing communication works can help you in successfully creating a strong media plan and strategy.