Media planners produce action plans for advertising campaigns from pre-defined marketing objectives. They select media platforms that best suit the brand or product that will be advertised. Typical responsibilities of the job include: producing financial and media plans and forecasts, undertaking relevant research, analysing and interpreting data as well as liaising with clients, consumers and advertising staff. Media planners work closely with agency accounts staff, ensuring that campaign ideas, strategies and objectives are converted into tangible tasks. Contact with clients and colleagues is a key feature of the job. There are routes into media planning for both university graduates and school leavers. Any degree discipline is acceptable, although journalism, psychology, business studies, communications, media studies, marketing or management qualifications can be particularly helpful.